Still photography & videography & social media & …
Doing it all simultaneously When I was a teenager, maybe relaxing and reading a book on a weekend morning, my dad would often say, “While you’re resting, go mow the lawn.” The phrase “While you’re
Category: Advertising photograpy
Photography for startups. Part 3 of 3
Photography to attract additional investment and talent In the previous posts (Part 1 and Part 2) I discussed photography for branding and for social proof. I’ll now move on to expansion. If your business is
Photography for startups. Part 2 of 3
Photography for Social Proof In the first post in this series, I looked at photography to help establish and promote branding for your customers and potential customers. Now let’s look at photography for social proof
Photography for startups. Part 1 of 3
Branding Starting or growing a business? Marketing strategist Daniel DiGriz at Madpipe suggests that your photography should have three purposes. Wait a minute! Was that “three purposes?” Not “three types of photos?” Yes, purposes: a
Marketing trends for 2015 and how they apply to your visual branding
What’s a photographer doing writing about marketing trends? Simple: I shoot for clients who are marketing to consumers, to other businesses, and within their own corporations, and I want to help any way I can,
Highlights from 2014’s photo assignments
I sometimes lose track of the range of assignments I get, and 2014 included a range I hadn’t paid much attention to until I looked through my shoot catalog for the year. Advertising Corporate
5 ways to save money on photography
Many business services can get expensive, and photography is one of them. Here are five ways to save some money without compromising the results. Plan ahead Know your market Use resources wisely Choose the right
How to buy photography for your business for the first time
Part 3 of 3: How do I find the right photographer, and what’s this going to cost? If you missed the earlier posts on this subject, they seem to have disappeared from my website when
2013 in review
I don’t often look back in review—too busy looking ahead, I think—but I’ve got a few minutes, and this seems like a good opportunity to do it. Last year’s shoots were for a wide a
Fatto a mano
One of the advantages of being a photographer based in Rhode Island is having access to people who do the kind of work our great-grandparents would have understood. Nothing against knowledge workers and technology, you