Photographing products on white

Do it yourself, or call a pro? One of the most used, if least sexy, styles of photography is shooting products on a white background. If you’re selling products on the web or in print catalogs, selling on Amazon, or sending out press releases, you’ll likely need photos of product on white. It seems simple, […]

Marketing trends for 2015 and how they apply to your visual branding

What’s a photographer doing writing about marketing trends? Simple: I shoot for clients who are marketing to consumers, to other businesses, and within their own corporations, and I want to help any way I can, not just by providing great images, but by providing the right great images. So I want to tie a recent […]

Highlights from 2014’s photo assignments

  I sometimes lose track of the range of assignments I get, and 2014 included a range I hadn’t paid much attention to until I looked through my shoot catalog for the year. Advertising Corporate Editorial Performances Non-profit Advertising The year kicked off with studio catalog shoots for Trellis Fine Florals at NoHo Productions. I […]

5 ways to save money on photography

Many business services can get expensive, and photography is one of them. Here are five ways to save some money without compromising the results. Plan ahead Know your market Use resources wisely Choose the right photographer Avoid false economies Let me break these down. Plan ahead—way ahead If you don’t know where you’re going, how […]

How to buy photography for your business for the first time

Part 3 of 3: How do I find the right photographer, and what’s this going to cost? If you missed the earlier posts on this subject, they seem to have disappeared from my website when we moved to a new server. I’m looking … How do I find the best photographer for my project?   […]

2013 in review

I don’t often look back in review—too busy looking ahead, I think—but I’ve got a few minutes, and this seems like a good opportunity to do it. Last year’s shoots were for a wide a range of clients and markets, and included corporate, advertising, catalog, editorial, performance, and non-profit. The NY Times joined my client […]

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