Doing it all simultaneously When I was a teenager, maybe relaxing and reading a book on a weekend morning, my dad would often say, “While you’re resting, go mow the lawn.” The phrase “While you’re resting …” was big with him. He was well aware that I couldn’t simultaneously rest and mow the lawn or […]
Branding Starting or growing a business? Marketing strategist Daniel DiGriz at Madpipe suggests that your photography should have three purposes. Wait a minute! Was that “three purposes?” Not “three types of photos?” Yes, purposes: a startup has three goals that its images and other marketing efforts must meet. If your images aren’t doing anything, if […]
I often get asked about how I work, so here’s a look at how I produced and shot a low budget editorial assignment. The approach is similar to one I’ve used for some corporate assignments. And there’s a surprise ending!
I sometimes lose track of the range of assignments I get, and 2014 included a range I hadn’t paid much attention to until I looked through my shoot catalog for the year. Advertising Corporate Editorial Performances Non-profit Advertising The year kicked off with studio catalog shoots for Trellis Fine Florals at NoHo Productions. I […]
Everybody needs headshots, and most people hate to have them taken, myself included. (Really!) You need a headshot—or a few—for your company website, for social media, and for promotional distribution. To do it right is easier than you might think, but I see frequent problems that need to be avoided. I’ll break them out, from […]
As a people photographer, my ideal is to spend some time with the people I’m shooting, even for something as basic as a headshot. Why bother? My take is that a headshot is often the first opportunity someone has to relate to my client; and more than simply making a good first impression, I want […]
A couple of recent incidents: I was called in to a local real estate brokerage a year or so ago. They were revamping their web marketing, and asked me to present some options for updated headshots, with examples. They were all impressed with the shots and the presentation. They did nothing about it then, and […]