Still photography & videography & social media & …

Doing it all simultaneously When I was a teenager, maybe relaxing and reading a book on a weekend morning, my dad would often say, “While you’re resting, go mow the lawn.” The phrase “While you’re resting  …” was big with him. He was well aware that I couldn’t simultaneously rest and mow the lawn or […]

Photography for startups. Part 1 of 3

Branding Starting or growing a business? Marketing strategist Daniel DiGriz at Madpipe suggests that your photography should have three purposes. Wait a minute! Was that “three purposes?” Not “three types of photos?” Yes, purposes: a startup has three goals that its images and other marketing efforts must meet. If your images aren’t doing anything, if […]

Highlights from 2014’s photo assignments

  I sometimes lose track of the range of assignments I get, and 2014 included a range I hadn’t paid much attention to until I looked through my shoot catalog for the year. Advertising Corporate Editorial Performances Non-profit Advertising The year kicked off with studio catalog shoots for Trellis Fine Florals at NoHo Productions. I […]

Headshot and executive portrait mistakes you don’t want to make

Everybody needs headshots, and most people hate to have them taken, myself included. (Really!) You need a headshot—or a few—for your company website, for social media, and for promotional distribution. To do it right is easier than you might think, but I see frequent problems that need to be avoided. I’ll break them out, from […]

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