Animal Medical Center Capital Campaign

I’ve been photographing for New York’s Animal Medical Center lately: an image library for a forthcoming website, and, as part of the project, some images for their new capital campaign. The AMC is modernizing and expanding (New Yorkers love their pets) and the AMC—founded in 1910– needs to keep up with demand. The project fits […]

Photographing products on white

Do it yourself, or call a pro? One of the most used, if least sexy, styles of photography is shooting products on a white background. If you’re selling products on the web or in print catalogs, selling on Amazon, or sending out press releases, you’ll likely need photos of product on white. It seems simple, […]

Zoltar said we should move our website

So we’ve moved and updated our website. Again. The web being what it is—in flux continually—we’ve made some updates and improvements. First, to the platform. We’re now on a WordPress platform, which gives us the option to include a lot more text. I know, I know, this is a photography website, and it’s all about […]

Marketing trends for 2015 and how they apply to your visual branding

What’s a photographer doing writing about marketing trends? Simple: I shoot for clients who are marketing to consumers, to other businesses, and within their own corporations, and I want to help any way I can, not just by providing great images, but by providing the right great images. So I want to tie a recent […]

Highlights from 2014’s photo assignments

  I sometimes lose track of the range of assignments I get, and 2014 included a range I hadn’t paid much attention to until I looked through my shoot catalog for the year. Advertising Corporate Editorial Performances Non-profit Advertising The year kicked off with studio catalog shoots for Trellis Fine Florals at NoHo Productions. I […]

Merry Christmas, Happy Hanukkah, Happy Kwanzaa, Happy Holidays …

Whatever holiday you celebrate, and whether you celebrate traditionally or non-, I hope it’s terrific for you and yours. And if your days be merry and bright it will be that much easier to take pictures. Disclaimer: no suggestion regarding the writer’s preference for one over any of the others should be inferred by the […]

5 ways to save money on photography

Many business services can get expensive, and photography is one of them. Here are five ways to save some money without compromising the results. Plan ahead Know your market Use resources wisely Choose the right photographer Avoid false economies Let me break these down. Plan ahead—way ahead If you don’t know where you’re going, how […]

After you have typed in some text, hit ENTER to start searching...