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Photography for startups. Part 2 of 3

Glass with ice and lime, bottle of tonic, beaker of gin on a slate

Photography for Social Proof

In the first post in this series, I looked at photography to help establish and promote branding for your customers and potential customers. Now let's look at photography for social proof for potential investors.

Social proof is the influence others have on us. It includes positive reviews, social media likes, followers, comments, reposts, retweets, and the like. The more positive the social proof, the more likely we are to believe.

Just as potential customers want to see evidence of a product's or service's social proof, that's also true of potential investors. No matter how terrific the idea or the business plan, if the business doesn't have a growing and dedicated following, investors will look elsewhere:  investors have many investment opportunities to choose from, and they're looking for reinforcement of their choices. The more followers, likes, and engagement they find in your brand, the more likely they are to invest.

So to some extent, your potential investors want the same thing your potential customers want; but in addition, they want to see evidence of engagement—they want to see the social proof, the engagement your posts have on social media, the product and service reviews. Social proof doesn’t happen overnight—it takes time and consistent effort. And don't forget that images are powerful attractors.

So apart from product and service photos, you’ll want photos of employees, of customers using your product or service. Real photos of real people. 

Click here to talk about photography for social proof.

Next time, we'll look at courting additional investment and additional talent.