Photographing products on white

Do it yourself, or call a pro? One of the most used, if least sexy, styles of photography is shooting products on a white background. If you’re selling products on the web or in print catalogs, selling on Amazon, or sending out press releases, you’ll likely need photos of product on white. It seems simple, […]

5 ways to save money on photography

Many business services can get expensive, and photography is one of them. Here are five ways to save some money without compromising the results. Plan ahead Know your market Use resources wisely Choose the right photographer Avoid false economies Let me break these down. Plan ahead—way ahead If you don’t know where you’re going, how […]

How to buy photography for your business for the first time

Part 3 of 3: How do I find the right photographer, and what’s this going to cost? If you missed the earlier posts on this subject, they seem to have disappeared from my website when we moved to a new server. I’m looking … How do I find the best photographer for my project?   […]

The professional headshot conundrum

A couple of recent incidents: I was called in to a local real estate brokerage a year or so ago. They were revamping their web marketing, and asked me to present some options for updated headshots, with examples. They were all impressed with the shots and the presentation. They did nothing about it then, and […]

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